Bomasada Group Announces Plans to Build Luxury Project in Hays Farm Community


October 2, 2020 — Houston-based Bomasada Group is pleased to announce it has acquired a 15-acre site in the Hays Farm masterplan development in South Huntsville with plans to develop Liam at Hays Farm Apartments, a 330-unit, Class ‘A’ apartment project. Bomasada specializes in developing luxury multifamily properties in secondary and tertiary markets throughout the southeast and southwest United States.


“We have been looking in the Huntsville market for several years as it perfectly fits our development strategy,” said Bomasada President John Gilbert. “We continue to be amazed by the energy of the city, the exponential job growth and the highly educated and skilled workforce. We are especially pleased to be part of the revival of South Huntsville and part of the future of Hays Farm that also includes a Publix-anchored shopping center, 450 new homes, offices, restaurants, Grissom High School, and hundreds of acres of greenways, open space and water features.”


Bomasada Chairman and CEO Stuart Fred, also a Board Member of the Smithsonian National Air & Space Museum, echoed Gilbert’s comments: “Huntsville is one of the most dynamic cities in the country. The research and development conducted by the military and aerospace industry is remarkable. We appreciate the city’s varied businesses, entrepreneurship and Southern hospitality.”


Bomasada has been working with many officials, including Jennie Robinson, City Council Representative District 3, in whose district the property resides. “We are thrilled to welcome Bomasada to South Huntsville,” Robinson said. “The Liam will bring a new multifamily housing product to our area to help meet exploding market demand. It will be an important part of the Hays Farm development and play an important role in revitalizing the South Parkway.”


After looking at numerous sites throughout the area, Bomasada focused on Hays Farm in resurging South Huntsville. “We were introduced to Hays Farm late last year and immediately decided we wanted to be part of this exciting development. The entire Hays Farm team — John Hays, Jim Hays, Jeff Enfinger and Mecca Musick — have been a pleasure to work with. They are creating a wonderful place to live, work and play that will leave a legacy for the city of Huntsville,” said Gilbert.


Bomasada also has spent the last year coordinating with City of Huntsville Business Relations Officer Harrison Diamond as well as Bekah Schmidt, Executive Director of the South Huntsville Main Business Association. “We have developed all over the country and I’ve never seen a more open, accessible and helpful city government,” Gilbert said.