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The people behind Hays Farm are just as intentional as the place itself. In the December 2025 issue of North Alabama Real Producers, writer Deanna Eliashevsky shines a light on Laura Rogers, New Home Specialist at Hays Farm, and the nearly 30-year career that has shaped her thoughtful, hands-on approach to guiding home buyers.
What stands out most in the feature isn’t just Laura’s experience, but the way she shows up every day. As she shared with Real Producers, “Every day in this business brings something new — a person to learn from, a challenge to solve, or a home that becomes someone’s dream come true.” It’s the same approach that shapes Hays Farm, from the way the community is planned to the care behind each home.
Laura has spent much of her career in new construction, where she’s always been drawn to the transformation from open land to lived-in spaces. “Watching an empty lot turn into a family’s home never gets old,” she said in the article. At Hays Farm, that process carries even more meaning. The community is built on land that has been in the Hays family for generations, and Laura described the opportunity to be part of that story as something truly special. “This isn’t just a development — it’s a legacy,” she told Real Producers.
The article also highlights Laura’s professional achievements, including closing more than $21 million in sales last year, but she’s quick to point to the team around her. Collaboration and shared responsibility are central to how she works. Qualities that shape the experience for buyers navigating the homebuilding process at Hays Farm.
Laura’s influence extends beyond real estate. As a breast cancer survivor, she has turned a deeply personal chapter into advocacy, organizing a local fundraiser for education and survivor support. That resilience and perspective carry into her work, reinforcing the calm confidence clients often mention.
At Hays Farm, we believe communities are built by people who care deeply about the places they help create. Laura’s hands-on approach, from first conversations through final walk-throughs, reflects that belief. As she shared in the feature, “I want everyone to feel seen, supported, and confident.”
To read the complete North Alabama Real Producers feature on Laura Rogers, visit: https://pubmanager.n2pub.com/share/al/nNhZY7T3.
If you’re curious about Hays Farm or have questions about available homes, reach out to Laura or plan a visit.